Tiffany in Shanghai
November 26, 2009In 2004, the United States a well-known luxury brand Tiffany Jiuguang Department Store in Shanghai opened the first store. This year, known as the Chinese people access to luxury brands, “the real turning point” year, since June 1, “the field of foreign investment management business,” the implementation of foreign brands in China could set up shop directly engaged in business activities .
Tiffany’s public relations staff in Shanghai, told reporters in Shanghai in terms of the brand is “very, very important city” is the basis for the establishment of brand awareness, thus the radiation to the other second-tier cities. While the company’s annual report and statistical information, no branch of the Shanghai two independent observations of the data, but consumers in recent years the city’s “enterprising spirit”, among the highest in the Asia Pacific region.
“This year, Tiffany jewellery introduced a new ‘Keys’ series, in April has just listed on the Shanghai by the end of May to sell out the goods, the company in June from an emergency replenishment, and models now sold out, many guests are waiting.” the public relations said that Shanghai consumers know how to identify more and more famous in recent years, more will enjoy the “Tiffany’s Breakfast” has been. “You see women on the Nanjing West Road, wearing the jewelry is really a matter of fact. Luxury today is not far-fetched, it is the guarantee of quality and service.”
It is said that the speed of a brand of open, generally as an indicator of its development, an annual increase of the number of stores, said the market’s capacity and potential.
Since 2001, the Tiffany jewellery store set up China’s first Beijing Palace Hotel, the basic guideline every 3 years in Beijing or Shanghai to open a new store rhythm. Among them, the second Shanghai store in 2007, Hang Lung Plaza stationed. However, starting in 2008, it spread throughout the country to speed up the pace, the same year in Tianjin, Shenyang, Qingdao, Chengdu opened four stores. First half of this year, its first branch opened in Hangzhou; the second half will continue to shop in the South. “Next year, the Hang Lung Plaza, the store will expand into two floors, we have the promotion in Shanghai will continue to increase.” Said Tiffany public relations, “even if the second-tier cities have shops, but local consumers still love to front-line city to buy luxury goods. “For public relations Tiffany said:” For example, the guests will be a lot of Hangzhou to Shanghai, we buy the store. “
Emma’s decision
Emma Watson like the UGG Boots? I think that’s the true.
Emma Watson is the Leavesden Studios in London, “Harry Potter World” grew up, from the time when she was 9 years old, where was her second home. More than 10 years, she has been perceived snow smart Hermione.
Her early graduation from Hogwarts magic school is probably Karl Lagerfeld. Last year in October, her first in Paris Fashion Week Chanel show on the field get on the first row, a big splash in the fashion circle. Subsequently, she was non-stop filming an interview offer fashion magazine and was chosen as the new spokesman for Burberry. Regardless of whether people have adapted to wearing designer fashion, “Hermione,” the fashion industry is clearly bent for the model student everyone loved to wear rings idols.
Emma known for years with the fashion writer Derek Blasberg recall the year she had asked him, could get one for her ticket to the Paris fashion show.
“Does she really do not know if the brand PR knew that she would like to participate, it will certainly send a helicopter to pick up her vehicle!” Derek in the May issue of the “Interview” wrote. Emma is the front cover of the magazine.
Compared with the same age actress, Emma some late-maturing. As said himself: “I am a conformist bookworm.” Last year, she took out of life’s great sum of money, bought himself a Honda Prius. Earlier this year, she had just moved out of their parents, with friends rented a studio not far from the duplex apartment.
But from another point of view, she is actually a rather precocious girl, with clear ideas and objectives of a firm. Before the advent of the age of 20, she use the power of the fashion industry jumped out of Hermione’s shadow. Now she is no longer a child star, but not eager to transformation, because she has not made up their minds when the actress. In September, she is about to enter the United States of a prestigious Ivy League to study the time being only the spare time to the film and fashion.
Q: You are close friends with Karl Lagerfeld?
A: Before we officially know, I have seen him at parties and other occasions, several times, but no chance to talk. To make my dream come true for me personally that he shot large tracts of that, we have a full day to stay together, he their advantage - literature, art, science and contemporary culture. I have heard completely into the fan, I feel really spoiled. ”
Q: How do you become a spokesman for Burberry’s new?
A: I first met ChristopherBailey yes Burberry last year, at a party held in London, we hit it off. Later, he called to ask me to Burberry commercials, I am extremely excited. In recent years I have also had several models, so I have practical experience.
Q: What is your favorite brand is Chanel do?
A: Chanel is my lucky brand, will not be wrong to wear Chanel. Of course, I am not afraid of Misdraw clothes, perfect is boring and meaningless. I often wear Burbeery, MiuMiu, Balenciaga, there is the young designer Alice Temperley, Christopher Kane, Phillip Lim, Proenza Schouler, WilliamTempest … … daily life, I wear most often Topshop jeans, Ralph Lauren, or Reiss’s coat, ballet flat shoes. Whatever the occasion, I do not like to dress up too.
Q: Are there plans to launch its own fashion brand?
A: I’m not interested, because I am not a designer. If it is related to the cooperation with the charity, maybe I would consider it. But I can not announce to the others: “Look ah, my own product line of the!” It’s too ridiculous. The idea of selling their own perfume made me feel like vomiting!
Q: You spend a lot of money to buy clothes?
A: I do not often spend millions to buy designer clothes, because not many opportunities for wear. Encounter important occasions, I usually use dress to wear, that I must return them before midnight, like Cinderella. I insisted on his own choosing clothes, if it is too busy, will call stylist friends to help, because I like to deal directly with the designers.
Q: You will generally be described as their own dress style?
A: It’s hard to answer. I am still young, still continue to experiment. But be sure, I like the British-style, independent style.
Q: You work in the studio is usually what clothes to wear?
A: This time around is really busy, and while the “Harry Potter and the Half-Blood Prince” for publicity, while filming the next one, as well as to prepare for the last one. So I get up after the wear Shui Ku, puts on even the hoodies and UGG Boots straight away Studios.


